SISKINBAY ADVERTISING - BEST ADVERTISING FOR DOMINICAN COMPANIES - Advertising - http://maxpages.com/siskinbay/Siskinbay

OUR BUSINESS PRINCIPLES

1. OUR CLIENTS INTEREST AND BUSINESS ALWAYS COMES FIRST. IF WE SERVE OUR CLIENTS WELL OUR SUCCESS WILL COME AFTER.
2. WE STRESS CREATIVITY AND IMAGINATION IN EVERYTHING WE DO.
3. OUR ASSETS ARE OUR PEOPLE; WE ARE DEDICATED TO COMPLYING FULLY WITH ALL LAWS THAT GOVERN IN OUR INDUSTRY.
4. WE TAKE PRIDE IN A PROFESSIONAL QUALITY OF WORK.
5. WE STRIVE TO FIND HIDDEN MARKETS FOR OUR CLIENTS.
6. WE STRIVE TO BRING WEALTH TO OUR CLIENTS BY PROVIDING WEALTH MAKING SERVICES AND PRODUCTS.
7. WE DO OUR RESEARCH IN HOPES OF BRINGING VALUE TO OUR CUSTOMERS.
8. WE OFFER OUR CLIENTS THE OPPORTUNITY TO MOVE AHEAD MORE RAPIDLY IN FINDING MORE MARKETS FOR THEIR PRODUCTS.
9. INTEGRITY AND HONESTY ARE THE LIFEBLOOD OF OUR BUSINESS.

In today’s marketplace, you have to keep growing in order to survive. No matter how good business might be today, there are always competitive and economic forces that could affect your good fortune over time or overnight.

IF YOU DO BUSINESS WITH SISKINBAY WE WILL

PUT TECHNOLOGY TO WORK FOR YOU: Electronic media provide new opportunities to compete for business at every stage of the buying process. We use the fax and Internet to quickly allow clients access to customers and markets overseas.

DISCOVER YOUR HIDDEN MARKETS: At this very moment, there are many companies that don’t buy from you, but could. They are your hidden markets which includes:
Buyers who never heard of your company
Buyers, who have heard about you, but know little about you.
Former customers and prospects
Buyers who have a need but no known source.

HELP YOU SELL MORE TO EXISTING ACCOUNTS: Current customers may not be fully aware of your entire product line or capabilities. If you are dealing with larger, multi- divisional companies there is a good chance that buyer in order departments and at other locations may not know what you sell. We use direct mail advertising to take care of this.
WE WILL HELP YOU TO EXPAND GEOGRAPHICALLY: All it takes to compete for business in different markets is a bridge. Siskinbay Advertising will provide this bridge by placing classifieds ads for you in over 7000 newspapers in the United States and the Caribbean.

WE WILL HELP YOU TO GO GLOBAL: There is huge demand for Caribbean products throughout the world. Not only industrial products but agricultural commodities. We take care of that need by auctioning your products via Internet through EBAY where millions of people come to buy and sell. It is estimated that every day 15000 people get connected with ebay. We also accomplish this with something we call a siskinbay corporate futures contract.
PROVIDING VALUE ADVERTISING RESEARCH.

GLENFORD ROYER CEO AND FOUNDER

Welcome to the future of advertising. Discover the most powerful advertising business systems. By doing our research and development, we are able to consistently supply our customers with the most exciting business opportunity available today!
Our commitment to excellence will allow us to become the greatest company in the Caribbean when it comes to helping individuals get new customers and making new markets for clients products. As you go through this incredible system. You could start in just a few days from today!

Ask yourself, why are you continuing to invest in advertising systems that do not increase your wealth. Never before has a thousand dollars been worth so much. How many more years are you going to let life pass you by, when you could be making thousands. In a very short time, you could be completely set up with your very own system and you could be receiving millions of customers.

1. We’ll bring your company to the full attention of buyers who are actively in the market for the types of products and services you sell and provide.
2. We will convince them to contact you when they are ready to buy:
By giving them your detailed product or company information to persuade them that you can fill their specific product/service better that competitive alternatives.

By giving them a detailed profile of your company to reassure them that you have all that it takes.

NO MATTER WHO YOU ARE, EVEN IF YOU ALREADY HAVE YOUR OWN BUSINESS AND YOU ARE MAKING MONEY, SISKINBAY ADVERTISING COULD SHOW YOU WAYS YOU CAN BENEFIT, IN OUR WEALTH ADVERTISING THAT CAN MAKE ALMOST ANY BUSINESS JUST EXPLODE.

The Target of Choice for Response-Oriented
Retailers and Other Advertisers

We're a company you WILL BE HAPPY WITH ...

 Aspiring to be the nation’s largest full-service targeted direct mail marketing services company

 The distributor of the most successful and most visible ‘shared mail’ advertising program in the country

SISKINBAY ADVERTISING, established in 1999, WILL aspire to BE the nation’s largest full-service targeted direct mail marketing services company.

 Specializes in shared direct mail services such as Values program card
 Provides customized Micro-targeting solutions at an affordable price for its clients' needs
 Distributes Mail programs to over 98% OF households.
 Identifies with the people and provides the necessary information.
 Reaches 98% of the households in served markets
 GO INTO PARTNERSHIP WITH PRINTING HOUSES IN THE CARIBBEAN
 WILL BE ACQUIRING A MAILING LIST WITH POTENTIAL BUSINESSES AND INDIVIDUALS IN THE CARIBBEAN and developing advertising research.

Why SISKINBAY ADVERTISING works
THE PROGRAM helps advertisers achieve the greatest return on their investments, by maximizing the response per dollar spent.

We specialize in offering targeted advertising mail, the most efficient and effective advertising medium available. Our form of advertising generates superior readership and response to any form of newspaper advertising.

Advertising mail is the most powerful print medium because no other vehicle reaches as deeply into homes. The majority of consumers welcome advertising mail because it helps them to plan their shopping.

SISKINBAY ADVERTISING Is the Target of Choice for
Response-Oriented Retailers.

Our targeting services and capabilities provide clients with the ability to define, understand, and pinpoint their high potential consumers, so they can then deliver relevant messages.

Example of Direct Advertising Mails

The key is understanding how to create consumer response....

Creating the Right Message

To help ensure the success of your creative message, you need to know...

How Consumers Use Direct Mail Ads
Consumers are time starved and use a Scan and Select process when looking at Direct Mail Ads.
 Direct mail ads are different than magazine ads.
 Consumers read direct mail ads from top to bottom.
 The consumer does a primary scan of the headline and continues to read on if they need the product/service or if they consider it a compelling offer.
 Consumers:
90% check the dollar value of the coupon
66% check the expiration date on the coupon
47% look for usage restrictions
Total time spent with an ad is 4 to 10 seconds...that’s right 4 to 10 seconds

What should be in a Direct Mail Ad
To maximize the effectiveness of the print advertisement and capture the consumer's eye quickly, we

DELIVERING YOUR MESSAGE WITH THE RIGHT MEDIA PLAN

The third step in the planning process is selecting the right media vehicle and budgeting your media spending effectively... Media Execution!

Here are some guidelines that we may use in your media budgeting.
 Set basic coverage (maximum number of households to be covered)
 Structure the plan with the high seasonal periods
 Fill in with the lower seasonal periods
 Set coverage for special situations
 Maintain reserve for unanticipated situations
A selection guide is shown below for helping identify the right SISKINBAY ADVERTISING print solution for you based on your level of targeting and the complexity of your advertising message.
Increased readership means more potential customers will see your advertisement More people seeing your ad means more people will respond to your ad More people responding to your ad means greater store traffic and increased sales.

RESEARCH IN THIS DIRECT MAIL ADVERTISING
RETAIL TRADING
To better understand "who" your target audience is, we first need to define the targeted retail trading area. Retail Trading Areas are "where" a retailer's customer and sales comes from. Siskinbay Advertising has the capabilities to help you define, analyze and target your retail trading areas as well as map accordingly.

The Perimeter designates a client's retail trading area defined by how far out that particular location's customer base extends or where 90% of their customers originate.
There are 2 kinds of customers- residential and temporary. Residential customers live nearby. Temporary buys at a retail location even though they do not live nearby. In general, the closer a household is to a retailer, the more likely they are to buy there. We call this mini scope.

 Primary Trading Area- Best sales producing AREAS that together equal 65% of the client's sales.
 Secondary Trading Area- Second best sales producing geo-units that together add 15% of the clients sales.
 Tertiary Trading Area- third best producing geo-units that together add 10% of the client's sales.
 Less important Trading Area- The lowest sales producing geo-units that together make up the 10% balance of the client's sales.

SISKINBAY ADVERTISING takes the process one step further. We can help you target by researching client, demographic, to accurately define trading area ability to purchase, which is termed Potential.

THE SECOND ASPECT OF SISKINBAY ADVERTISING IS THE CLASSIFIED ADS SECTION. WITH A FAX MACHINE, TELEPHONE, AND BANK WIRE, WE CAN CONTACT MANY NEWSPAPERS AND PLACE CLASSIFIED ADDS FOR BUSINESS, MAKING THEM ASSESABLE TO MILLIONS OF POTENTIAL CUSTOMERS IN THE UNITED STATES

SISKINBAY

siskinbay@Hotmail.com

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Page Updated Tue Mar 12, 2002 4:01pm EST