Vince Russo
In October of 1999, WCW, looking for a new direction in the organization, hired Vince Russo to head up the creative department. They were looking for someone who could add a fresh spin on things as the new millennium approached. At the time, it seemed like a fabulous idea. After all, Russo had previously been the writer for the WWF programming, taking them to a high level of success. He was perfect for the job.
As Vince settled into his new position, WCW was turned upside down. Referred to as "the powers that be," Russo dictated to everyone that he was in charge and things would go his way, or there would be consequences. And there were many.
At the Monday Nitro following the Starrcade PPV, Russo's big plan went into play, as he spearheaded the reformation of the New World Order. Consisting of Scott Hall, Kevin Nash, Bret Hart, and Jeff Jarrett, the group picked up right where it left off, creating havoc at every turn. Two men in particular took exception to Russo's tight reign on the company ... Roddy Piper and Bill Goldberg. After Starrcade, where Piper was forced by Russo to make a bad call against Goldberg, costing him the WCW Title, the two went on a mission to take back WCW. Soon, Piper was driven away and Goldberg was on the sidelines with a severe forearm injury he received as he punched through Russo's limousine window, trying to exact revenge.
In January 2000, with the Souled Out PPV on the horizon, Vince Russo was removed from his role as head of creative, and replaced with some long time WCW office workers, who looked to repair the "damage" that had been done. Russo stepped back and waited to see what would happen next.
In late March, the world was shocked to find out that former WCW Executive Vice President, Eric Bischoff was coming back to WCW. What was even more shocking was the announcement that Vince Russo had been asked back as well. The wrestling world was abuzz, wondering if Russo and Bischoff could work together. The two announced that they were stopping WCW in its tracks, taking a week off, and would debut "the new" WCW in two weeks time. Over the next 14 days, everyone wondered what they would do to shake things up. In several online interviews, Russo, without giving anything away, said that WCW as we knew it would be non-existent.
On April 10th, from Denver, Colorado, the world watched as Vince Russo appeared in the ring with several of the young WCW superstars, whom he referred to as the "New Blood." He gloated about his return, telling the "good ole' boys" regime that were watching at home, right where to go. When Bischoff made his way to the ring, everyone watching anticipated a show down. What they got, however, was a handshake and an embrace, solidifying the merger of two superpowers in wrestling. Russo vacated every WCW title, stating that they were starting from scratch.
Since that day in Denver, Russo has gotten under the skin of every fan, as well as some of the WCW superstars, Ric Flair in particular. Lately, whenever you see Flair, Russo is not far behind, trying to keep the Nature Boy down at all costs.
Whether you like him or not, no one can deny that under the Russo regime, WCW has been shocking, over the top, controversial, and most of all, entertaining.
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