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Pokemon the Movie
POK?MON FRANCHISE EXPANDS TO THE BIG SCREEN

Warner Bros. Brings "Pok?mon: The First Movie" To North American
Audiences This Fall; Brand-New Pok?mon Introduced Onscreen For First
Time in Any Format

BURBANK, CA, June 24, 1999 -
Warner Bros. has acquired the
rights to distribute "Pok?mon:
The First Movie," the first
animated Pok?mon feature film,
to a worldwide audience,
excluding Asia. The big-screen
version of the immensely
popular franchise will be a Kids'
WB! Presentation, and will open
in theaters throughout North
America on November 12, with
distribution in the rest of the world to follow. The announcement was made
today by Sanford E. Reisenbach, Warner Bros. Executive Vice President of
Marketing and Planning.

"Pok?mon: The First Movie" was produced in Japan by Shogakukan
Productions Co., Ltd. When the film was released there last summer, it
became the fourth-highest grossing film in Japan for 1998.

"Pok?mon: The First Movie" is
an epic adventure featuring the
debut of new, bio-engineered
"Super-Pok?mon," whose
powers rival those of the
existing creatures, creating
exciting new plot twists and
turns. The new Pok?mon
appears in this film for the first
time in any format; it cannot yet
be seen on television or in any
video game. For the upcoming
release of the film, the producers are adding a new musical score.

"The Pok?mon storyline combines a variety of appealing characters that not
only entertains kids but reinforces teamwork and cooperation," stated Mr.
Reisenbach. "The interest and fervor for Pok?mon, by both boys and girls, is
incredible. 'Pok?mon The Movie' is family entertainment that everyone will
enjoy."

The Pok?mon phenomenon began in Japan as a game for Nintendo's Game
Boy portable video game system before capturing the attention of America.
Its huge popularity prompted the creation of a Pok?mon television series,
which became a tremendous success in Japan. The phenomenon spread to
the United States, where Nintendo has now sold more than 2.8 million units
of the game, topping industry sales charts.

The "Pok?mon" TV show now airs in the U.S. in syndication and on Kids
WB!, where it has emerged as the #1 kids' program. In addition to the video
games and TV show, Pok?mon continues to entertain millions of fans all
over the world with a best-selling toy line, a hugely popular card game and a
multitude of licensed products.

"'Pok?mon the Movie' will bring these popular characters to an even wider
group of viewers, who will learn for themselves what makes Pok?mon
red-hot," said Alfred Kahn, Chairman and CEO of 4Kids Entertainment, the
company authorized by Nintendo to hold the rights to the movie, television
series, home video and merchandising. "We are thrilled to be in business
with Warner Bros. and Nintendo in both the television and motion-picture
rollout of Pok?mon."

Pok?mon is set in a fantasy world populated by 151 different imaginary
creatures called Pok?mon, each possessing unique, special powers or
abilities. In the Pok?mon environment, human beings act as Pok?mon
trainers, capturing as many of the creatures as they can. The Pok?mon then
join the trainer's team and help capture other Pok?mon, enabling their
human companions to become "Pok?mon Masters." In the feature film, Ash
Ketchum, accompanied by his friends Misty, Brock and Pikachu (a favorite,
electrically charged Pok?mon), continues his quest to become the world's
greatest Pok?mon trainer. The challenge is greater than ever when Mewtwo,
a bio-engineered Pok?mon, creates a strain of Super-Pok?mon and sets the
stage for the ultimate Pok?mon battle.

A 22-minute short subject, "Pikachu's Vacation," will precede the feature. In
addition to Mewtwo, four brand-new Pok?mon will appear in "Pikachu's
Vacation."

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Page Updated Sun Mar 12, 2000 10:18am EST