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Electronic publishing
Corporate Profile
Article 1: Income Generation
for Non-Profit Organisations
Article 2: Is your Yellow Pages
advert earning its keep?
Article 3: Hints on how to edit
your own copy
Article 4: Stop the World...
I want to get off!
Article 5: What is a SWOT
Analysis?
Article 6: Uno Momento
(3 short articles)
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| Uno Momento! |
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‘Uno Momento’ is a regular feature, which contains ‘bite-size’ information of a ‘communications’ nature. Topics in this instalment include: recognising the ‘value’ of staff and the flow-on effect this can have on your organisation’s external messages; the origin of the word ‘Propaganda’; and, tips for how to approach a public speaking task. |
| TAKING STOCK OF YOUR ASSETS... |
| If I asked you to look around your place of business and write down your most valuable asset what would it be? Would it be the building/factory you own…perhaps the technology you’ve invested in…or maybe even the inventory in your warehouse? If you indicated any of these, you might be surprised to learn that the singular most valuable asset of any business or organisation – is the staff. The relationship you have with your staff is not unlike a marriage – if you take them for granted it won’t be too long before they’re looking for ‘greener pastures’! And saying “they get paid to do their jobs”, is simply not enough these days. Staff need feedback…and by acknowledging their efforts once in a while you’ll be going a long way towards creating a positive internal communications environment…which in turn creates the ultimate vehicle for an organisation’s external communications. So if you care about what ‘type’ of messages your external audiences receive; if you care about your organisation’s ‘public face’ or ‘profile’ – take a look at what sort of shape the internal environment is in, and whether or not you could be doing something more. |
| THE ORIGIN OF THE WORD 'PROPAGANDA'... |
| The word ‘propaganda’, originally came from the name of a Roman Catholic committee, which was founded in 1622. The role of the Propaganda committee was the propagation, or the spreading of religious doctrine and beliefs. Essentially, this committee bore the responsibility for foreign missions and the training of foreign missionaries. Propaganda was once a respected word. These days however; for many it now means exaggerated, false, or one-sided statements…often delivered under conditions of biased censorship. So, how does the word ‘propaganda’ differ from public relations – which also seeks to persuade? I’m glad you asked! The primary difference between public relations and propaganda is the principle of ‘truth’. Where public relations seeks to persuade audiences by stating facts truthfully; Propaganda, on the other hand, seeks to persuade by stating anything that suits the purpose – whether it be truth or otherwise. |
| SPEAK UP...WE CAN'T HEAR YOU IN THE BACK ROW! |
| If the thought of having to make a public speech is enough to make your ‘palms sweat’…or if you’re simply unaccustomed to speaking in public…the following tips may help. Increase the volume of your voice. Most of us don’t speak loud enough when we step up to the microphone. And watch for ‘pace’ too. When we’re nervous, not only does the pitch of our voice increase – we tend to ‘speed-up’ our speech as well. Don’t hang onto the lectern for ‘grim death’ – move around the stage. Not only will this help to detract from the more obvious signs of ‘nerves’, it will force your audience to follow you with their eyes – which means less of a chance of them ‘nodding-off’. One sure fire way to put an audience to sleep – is by speaking in monotone. Don’t be afraid to emphasise important points with your voice – and grander than normal gestures won’t look out of place on the stage. Concentrate on faces in your audience for longer than a split second. Darting from face-to-face is a sure sign of nervousness – the key is to ‘act’ confident…in voice and gestures. Finally – don’t read your speech. Work from an outline and trust that you know your topic well enough to have them begging for more! Interested in reading other PR and Marketing-type articles? Then click here to see our 'new' site, which reflects our changed name, and upgraded articles. P.S. Don't forget to bookmark us when you arrive, as this will be our primary site. |
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