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Electronic publishing
Corporate Profile
Article 1: Income Generation
for Non-Profit Organisations
Article 2: Is your Yellow Pages
advert earning its keep?
Article 3: Hints on how to edit
your own copy
Article 4: Stop the World...
I want to get off!
Article 5: What is a SWOT
Analysis?
Article 6: Uno Momento
(3 short articles)
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| Mincing Words: Hints on how to edit your own copy |
Editing and polishing are necessary parts of the writing process. So next time you ‘put pen to paper’, give the following items some consideration. CONTENT... Decide on the content, before you begin writing. Jot down a list of points you intend raising, and place them in a logical sequence. These can then be expanded on, as paragraphs. CONCISENESS... Try to be concise. If you can remove a word from a sentence and not change the intent/meaning...it shouldn’t have been there in the first place. BE SPECIFIC... Be specific, when it’s called for. For example: “Our company has been in IT for many years”, change this to: “Our company has been in IT for 15 years”. WATCH OUT FOR LONG SENTENCES... Be mindful of long sentences, as these can leave the reader confused. If you must use a long sentence – try to make sure you don’t ‘string them’ one after the other. SPELLING... Finally, don’t rely too heavily on the ‘spell-checker’; and pay particular attention to names and surnames. No matter how flawless your document, you will lose credibility if you spell the addressee’s name incorrectly – in a number of cultures it’s a sign of disrespect. So, check your spelling carefully. Interested in reading other PR and Marketing-type articles? Then click here to see our 'new' site, which reflects our changed name, and upgraded articles. P.S. Don't forget to bookmark us when you arrive, as this will be our primary site. |
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