 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
Electronic publishing
Corporate Profile
Article 1: Income Generation
for Non-Profit Organisations
Article 2: Is your Yellow Pages
advert earning its keep?
Article 3: Hints on how to edit
your own copy
Article 4: Stop the World...
I want to get off!
Article 5: What is a SWOT
Analysis?
Article 6: Uno Momento
(3 short articles)
|
|
| PaR Excellence |
| Strategic Communication Consultants |
| ||||||
It's not easy for small to medium business to compete within a Corporate and Government environment...but it's not impossible. Click here to see our updated site. |
 We've changed our name...and we're updating our look. Visit us at our new home by clicking here. You'll need the Flash plug-in to view parts of our site, and you'll find the link for this included. (P.S. Remember to bookmark us when you get there) Recent articles added to our 'Flash' site include:. "Whatever you do - never drink Australian Red!" (A sectoral analysis of the Australian Wine Industry) . "FDI - Why should you invest in Australia" (A Flash slide presentation, which includes support notes) . A new section called 'Anecdotes', which provides examples of the different approaches various (real) organisations have taken when faced with specific corporate communication challenges and situations. Examples include: 1. Taking the 'holistic' approach to a 'profile' problem 2. When in doubt...differentiate! 3. Internal Communications...never underestimate its impact on your corporate messages 4. Don't be 'dazzled' by the floorshow...look for 'substance' in your marketing and corporate communications personnel, also . An updated version of our e-zine 'E-Communiqué', with articles about 'Crisis Management' and exploring the implications of the anecdote 'Don't be 'dazzled' by the floorshow'...will also be available shortly. ***************************************************** With over 25 years industry experience in Advertising, Public Relations, Marketing and Communications, PaR Excellence can make the difference with skills in writing, editing, e-publishing, design and distribution. From fliers; media releases; newsletters and annual reports...to client and customer research; strategic planning; communication audits; market analysis and full colour publications...PaR Excellence can assist you in all your public relations and promotional requirements. PaR Excellence consultants can aid your organisation by 'streamlining' your entire communication processes, via access to some of Canberra's finest (Quality Assured) Design, Printing and Distribution companies. Needless to say, with technology today...distance is no longer a barrier. Whether you're local, interstate, or international...PaR Excellence and our value-added services are only an E-mail away. And we offer obligation-free, no-charge information for initital inquiries...just one aspect of our business philosophy. Our clients range from small local businesses, to internationally recognised organisations. Over the years we've assisted them in all manner of ways. From regularly obtaining main-stream media promotion and publicity in excess of $100,000 annually...to undertaking successful corporate transformations and re-structuring...to catapulting 'ordinary' publications to internationally recognised 'benchmarks' - worthy of receiving international journalistic and literary award nominations. So, take a look around the web site of PaR Excellence and see the services we offer; pick up a communication hint or two from articles published in our newsletter 'E-Communiqué'; or take a look at our company philosophy and goals contained in our Corporate Profile. And if you don't have time to browse at this moment...print off the sections you're interested in, to read at a later time. Finally, thank you for taking to time to visit our site. As we change our articles regularly, we suggest you bookmark this site for future, and easier access. |
Services offered by PaR Excellence |
 Media Relations (including Media Releases andPublicity/Promotion) Employee Communications Writing, Editorial and Publication services Design and layout of Newsletters (hard copy andelectronic) Design and layout of Annual Reports, Brochures, Fliersand Advertisements (including copywriting for advertising) Web site design Complete Corporate Image and Strategic Planning Issues and Crisis Management Communication Strategic Planning Research Communication Audits Government Relations e-publishing: e-books; e-zines; e-reports; e-fliers etc. To find out how e-publishing can slash your printing and distribution by around 80% click here. The services of PaR Excellence have expanded to include Psychological Coaching. This service has been designed to assist businesses and organisations in both pre and post Change Management Strategy implementation. |
Articles from the current issue of E-Communiqué |
| "Marketing: What is a SWOT Analysis?" - From time to time you may have heard the term ‘SWOT Analysis’…and wondered not only what is was…but how it can benefit your business or organisation. This article is a brief description of what a SWOT Analysis is…and what it entails. To view the article, click here. OTHER ARTICLES INCLUDE: "How to deal with the Media" - When you’re representing a business or an organisation, and a journalist is on the telephone asking all sorts of questions, what can you afford to/or not afford to say? This article provides tips for interviewees. "Making Sponsorship work for You" - This article looks at the types of sponsorships available to suit your business or organisation, and how a sponsorship should be evaluated. "Crisis Management: How to contain a Disaster" - Takes a brief look at what’s involved in establishing a crisis management plan. |
Articles from previous issues of E-Communiqué |
| "Fundamental Principles: Income generation for non-profit organisations". This article lists a variety of potential sources of income for non-profit organisations. To view article, click here. "Marketing: Is your Yellow Pages advert earning its keep" - An article which looks at how to make your Yellow Pages advert more effective. Also includes a downloadable form for tracking the effectiveness of your advertising. To view article, click here. "Taming the West: Copyright on the Internet" - An article prepared by leading Australian Lawyers, Phillips Fox, which details what individuals and companies in Australia need to know to protect themselves when it comes to copying and printing material obtained on the world wide web. "Mincing Words: Hints on how to edit your own copy" - A brief check list on what to look for when editing what you write. To view article, click here. "Stop the World - I want to get off!". An article from our regular feature called 'Pin Point', which looks at the symptoms of stress in the workplace...and how to negate them. Also includes a self-help introduction to the technique known as 'tense-release', for those who find it almost impossible to shut down at the end of the day. To view article, click here. "Words Worth". A regular column by the Managing Director of PaR Excellence. "Uno Momento" is a regular feature of E-Communiqué which contains ‘bite-size’ information of a ‘communications’ nature. Topics in this issue include: recognising the ‘value’ of staff and the flow-on effect this can have on your organisation’s external messages; the origin of the word ‘Propaganda’; and, tips for how to approach a public speaking task. To view article, click here. Note: 'E-Communiqué' is an e-zine around 900kb in size (requiring Microsoft© Windows 95/98/NT, and Microsoft© Internet Explorer 4 or higher for viewing), which is provided FREE-of-charge to clients of PaR Excellence. The purpose of 'E-Communiqué' is to keep our clients informed of PaR Excellence activities - and to provide them with various tips and hints to assist them with communication issues within their companies and organisations. |
| Australia |
|
. |
| Visitors: 17502 |