Marketing- Bill Gates (MIcrosoft) Vs. Steve Jobs (Apple) - How Bill Gates dominated Steve Jobs in the fight for Market share? - Computers - http://maxpages.com/nanotechnology/Marketing

· What is Marketing:
The sum of activities involved in directing the flow of goods and services from producers to consumers.

It means the way you sell your product to your customers. So not only do you have to develop a technology that people want, you have let people know that you have the technology, how it is a life necessity, why they need it and how inexpensive it is. I have always thought that the major play in the computer business was developing the technology that will be a success but I have never realized the marketing behind it. Marketing is like a monopoly game, your objective is to take over the whole market the best you can and dominate your opponents.

Now that you have the feel of what marketing is and how in-depth it really can get, I will cross to my main topic Bill Gates Vs. Steve Jobs in the fight for market of territory.

· Born with marketing concepts

Both of these geniuses were born of technology fever. They were born with business power like second nature. Now to make an inference the color code these two gentlemen would be red. They were people with few questions because they rather explore by themselves rather than have people tell them. This was their first sign of marketing power the feel of dominance.

· Bill Gates and Steve Jobs Market strategy

When Bill Gates and Steve Job started their company they realized eight points that proved their marketing success and strategy.

· Understand the Technology
· Invest more than anyone else
· Lead technology to shape the future
· Hire only the very best
· Balance risk against reward
· Leverage your market position
· Be relentless
· Set the Standards

Understand the Technology
In the world of no mercy market it takes someone with a bone-deep knowledge of the technology to truly understand what’s going on in the industry, identify trends, and set strategy.

Invest more than anyone else
By always pouring huge amounts of money in Research and Development, Gates and Jobs had the satisfaction that their products will always be the next big thing.

Lead Technology to shape the future
They are extremely good at taking good ideas, and developing them and making them into a successful product. They believe that most solutions already exist somewhere and simply have to be identified.

Hire only the very best
Since the start of the their companies they have always realized that a successful company required the very best minds. That is why Microsoft and the world have called them “high-IQ people” simply because of their creativity, speed, motivation and discipline.

Balance Risk against reward
Gates and Jobs is also a shrewd judge of risk. But while others who are risk conscious have a tendency to delay decisions, they are only too aware that in the computer industry the speed of change is so rapid that not acting, often carries the greatest risk of all.

Leverage your Market position
Gates has realized that if you own the operating system that runs 90 percent of the desktop computers in the world that gives you a lot of “negotiating muscle”. This means that you can use your monopoly power to the farthest extent of negotiating.

Be relentless
Gates and Jobs have been playing a game of poker all their life in this no mercy industry and they show no signs of slowing down.

Set the Standards
They have realized that if you set the standards of the computer industry not only will you be the foundation you will also be the god of the industry.

· How Bill Gates dominated Steve Jobs

In the early part of the computer industry there was a specific problem at Wall Street, Investors wasn’t sure if it was safe to invest in either of these huge companies. Here’s the problem Steve Jobs first mistake was that he was a very impatient man and very greedy as well, here he’s got a product to market and he’s looking for investors but he won’t let investors even look at his product or even know if it will be some kind of success. So few investors ever invested and those who did took a huge gamble. On the other hand Bill Gates realized this problem and he stepped right up he had his product and he gave it out to the world. He’s like “here’s my product you can see it touch it and feel it” kind of like an open source code strategy and it was a hit investors invested and investors got rich. It was almost like an overnight fortune. For Bill Gates it was a super bowl victory but for Steve Jobs it was another defeat that Gates had won.
To try to step back in to steal some of the market share back Steve jobs had this brilliant idea, kids in school have always been interested in something new if I put my computers (referring as Apple) in the schools they will get used to them and like them and then later when they grow up they will want to buy my products. And that is why you see so many Apple computers at our school and everywhere else. But here’s the set back since IBM PC’s were so popular and since they were loaded with Microsoft’s products, your parents bought these instead of Apple. Apple has always been more powerful than PCs but they are not as compatible, you can’t expand as well or could you upgrade as easily and trying to find software for Apples was like trying to find a needle in a haystack. Apple didn’t want anyone else to “clone” its computers so this means that if you want to buy Apple software you have to buy an Apple computer or if you want to get any repairs done on your Apple computer you would have to go directly to Apple, which was a pain. Kids generally follow parent’s footstep so if your parents bought Microsoft and PCs rather than Apple than you will do the same to, and that is another defeat for Steve Jobs.

Another thing In the 1980’s and the 1990’s Apple was going out of business but Bill Gates again realized that if he was the only one in the market although he would have 99% of the market he would also be more apt to be classified as a Monopoly and thus the court case would of come earlier so he secretly funded Apple keeping it alive. Now if you ask most Apple users they won’t admit that but here’s fact for example in 1998 Microsoft invested $150 million dollars in Apple, without that fund Steve Jobs and Apple would have been out of business.

· The future of Bill Gates and Steve Jobs

For Bill Gates it will just be another ride in the park going on smoothly but for Steve Jobs it will an uphill fight all the way. I don’t know how he’s going to get the market share back especially in the business share part but I would assume that Apple will sooner or later be history.

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Page Updated Wed Jun 6, 2001 5:25pm EDT