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| Information is a time-tested product that will continue to make money particularly now that we have so many options and the society we live in is constantly hungry for information. Information about how to better our lives, particularly reports and other varieties of materials that show us ways to improve our livelihood, our careers and our way of life lead the list. These are the best items you can sell by mail. BUT THINK ABOUT THIS: Marketable information need not always be in printed form. The electronic media, such as audio tapes, video tapes, and computer disks are taking over from what was once the exclusive domain of (paper and ink) printed materials. Of course, you can still sell pre-written materials or very easily create your own. You can write an informational report in an hour that will create income for the rest of your life! The thing you need to know is...what is the best type of information to sell? You will make the most money by selling MONEY-MAKING information. Books that tell how to start different businesses, short reports on business topics like increasing advertising effectiveness or new business ideas, manuals, are all very viable, and often, high selling ideas for informational products. The best way to break into this field is by reading the mail order publications you get in the mail. Pay attention to what others are selling, and order some of the things that look good. Read through them, and look not only at the content but at how it was produced, and how long you think it would take YOU to produce something like it. Find things you could improve upon. The best sellers and easiest to produce will be short reports. You can produce a 4 to 6 page report and sell it easily for $5-$10, depending on the topic. Just be sure your content is packed with information your customer can benefit from, and push those benefits in your advertising. Also, when you find a good product, contact the seller and negotiate terms for you to sell the product. Try to make a DROP-SHIP arrangement. Drop-shipping means your customer will order from you, you take your profit from the payment (usually 50%), then you send the rest of the payment and a shipping label to the source of the product. They stock the product and will ship it directly to your customer. This saves you from having to buy large quantities of the product and stock it. You will make the most money, though, from informational products you produce yourself. There is no one to share the profits with - you handle it all. If you are selling short 4-6 page reports for, say, $4-$6 each, your cost will be maybe 30 cents for copying the reports and 29 cents for postage to your customer (if you don't have the customer include postage). Don't just send your customer their order alone in the envelope... Include flyers for other offers, too. A customer who's ordered from you once is more likely to order from you AGAIN; and repeat customers are where you make the MOST money.  Another way to save money in the production of your reports is to use a computer. It is much easier to write a report with a computer, and it's easier to make changes. The biggest advantage, though, is you can print your reports whenever you need them, in whatever quantities you need. Save them on a disk, and if you get an order for, say, three reports, just load the disk and print them on your printer. Six pages printed on a typical dot-matrix printer (the least expensive type) would cost only around 3 cents ( if you buy your paper in bulk like I do). Figure out your profit from selling your report for $6-$8. Also, you can keep your mailing list of customers on a disk, and save addressing time each time you mail by printing labels on your printer. Your mailing list can then be used for extra income by renting your customer names to other mail order dealers. If you don't already have a computer, you will also learn exactly which computer setup is the BEST and most ECONOMICAL in this report! Above all, to be a success in this business, be sure to have a GOOD product. A flaky report that contains questionable information, or little usable information at all, will get nothing but unsatisfied customers. No one will want to send you money. And the ones who do, will want their money back. Take the extra time when writing your reports or manuals. It's worth it. If you're not 100% confident of your information, go to your local library and check your facts. You may just find extra info you can include in your report. Cover all your bases in your reports, and your customers will come back time and time again! HOW TO MAKE UP FRONT CASH  GENERATING MLM LEADS BY SELLING MONEYMAKING REPORTS BY MAIL! This report, " How To Make Up Front Cash Generating MLM leads By Selling Moneymaking Reports By Mail!" is one of 15 reports contained in our set of reports titled, "How To Build A Lean, Mean MLM MACNINE...By Mail!" If you have not ordered the complete reprintable set, I urge you to do so immediately, so you can take full advantage of this program. As explained in our report, "How To Build A Massive Moneymaking MLM Machine By Mail...On A Shoe String Budget At Home!" the most important objective in running a mailorder business is to develop your customer base. You can then generate repeat business from your customers. Selling reports may be one of the easiest and fastest ways to do this. WHY SELL REPORTS BY MAIL? Selling reports by mail is one of the safest and most profitable ways to start and operate your own mailorder business. They are easy to promote and you can generate repeat business by including other sales literature when you send out the reports to your customer. The literature goes postage free since it is being sent with the report. That way, you can develop a solid customer base that buys over and over from you. If you are promoting a MLM program, the MLM MACHINE series will automatically generate leads for you! There are many advantages in selling reports by mail, and a few of them include: 1. THEY HAVE A HIGH PROFIT! When you sell reports, you are selling information. Valuable information! The person that buys these reports will place value on the information that he is getting. If he pays $2.00 for a 2 or 4 page report, he is not thinking how much it is costing you to reproduce it. Instead, he is looking at the value of information that he is getting. Therefore, if you can print or copy a 4 page report for 10 to 20 cents, and you sell it for $2.00, your profit margin is 10 to 20 times your cost! In the mailorder business, you need to have a high profit margin on your orders to pay for your advertising and mailing costs. You should be selling your products for al least 3 times your cost. Five times is better, and 10 times is excellent. Therefore, selling reports can be a good core business. 2. EASY TO PROMOTE Since you can sell reports on just about any subject, you can generate interest from a wide range of people. As you will see later in this report, you can use just about any mailorder method available to you to effectively promote and sell reports. 3. LOW UP FRONT COST There are actually hundreds of reprintable reports available that you can buy and then reproduce them yourself. In these cases, you become the publisher! Your cost is minimal to buy these reports, and your reproduction costs are pennies. 4. LITTLE INVENTORY REQUIRED Since you can reproduce reports as you sell them, there is no need to buy or reproduce quantities of these reports and store them. Again, your initial cost to get started is minimal. 5.  GROW AT YOUR OWN RATEYou can start a business selling reports literally on a shoe string budget. As your business gets bigger, you can add more reports to your offering. You also may want to sell books by mail. 6. SHIPPING COSTS ARE MINIMAL Since you are selling "ink on paper", you can general mail a $2.00 report with a simple envelope and one stamp. It doesn't get mush simpler! 7. EASY TO GET REPEAT BUSINESS When you fill an order, you can easily include a circular offering other reports. Since many reprintable reports are offered in a set that sell for $10 or $20, your repeat business can be quite substantial. 8. GOOD WAY TO GENERATE MLM LEADS If you are participating in MLM programs(s), you know that generating good qualified leads is the life line of your business. Since you can sell moneymaking type reports, the people who buy from you are excellent candidates for your MLM programs as well. By promoting reports, you can easily generate 100's to even 1,000's of leads per month! 9. SELL YOUR NAME LIST If you are serious about starting and operating a mailorder business, you will want to rent or sell the names of people who write to you. If you say, generate 10,000 names, you can earn a nice side income. Name lists generally are rented for $30 to $70 a 1,000. If you rent your 10,000 list, say 20 times a year for $50, your income for 10,000 names would be 10x20x$50 = $10,000. Not a bad side income! 10. PERFECTLY INTEGRATED WITH CROSS POLINATION TECHNIQUES A lastly, if you are selling the MLM MACHINE set of reports, you will agree that you have a solid coherent plan to quickly expand your highly profitable business by starting with reprintable reports. Refer to report, "How To Use Amazing CROSS POLLINATION Methods To Earn Up Front Cash While Building An Explosive, Infinitely Deep Downline!" HOW TO SELL REPORTS BY MAIL Now that we have covered why you should sell reports by mail, let's now show you exactly how to do it. You can sell either single reports or a set of reports, and the method varies slightly for each approach. 1. USE TINY CLASSIFIED ADS TO GENERATE LEADS Did you ever notice those tiny classified ads in the back of nationally distributed magazines? Did you ever wonder what was really being sold? Almost always, these are mailorder dealers selling either books or reports! Most of these ads sound exciting and you can normally send for FREE details! If the mailorder dealer is selling a book, you will normally get a cover letter, a brochure, a return envelope and an order form. To break even, or to make a little, the mailorder dealer must be selling a book or service that will sell between $10 and $30. You can use this same approach to sell a SET of reports. The MLM MACHINE set of reports is very good for this. You simply place an ad in one or more magazines that says something like this, "Sell Moneymaking Reports By Mail!" FREE details! Your Name, Address. The cost of generating this kind of lead will vary from magazine to magazine, and how well you write your ad. But for a rough rule of thumb, you can expect the lead cost to be from 20 cents to $11.00. About 50 cents is the norm. In other words, if you place an ad for $100, you probably can expect to get 100/.5 = 200 leads. Refer to our report, "Where To Place Tiny, Inexpensive Classified Ads That Pull Like Crazy! Over 100 National Magazines With Cost/Circulation Ration!" If you are going to advertise in national magazines, you want to get the maximum circulation for each dollar you spend. This report lists the best magazines with their cost versus circulation! Therefore, you can see immediately which magazines offer the best value. Be aware of the economics of promoting your reports in this fashion. You not only have the cost of advertising, but you have the cost of printing your literature and sending it out to your leads. It works something like this. Let's say you spend $100 for ads and let's assume your cost is $.50 for each lead. That means you will get 200 leads - right? Let's assume that you include a one page cover letter, a one page brochure (circular on the MLM MACHINE), a return envelope, plus your mailing envelope. That will cost you about 10 cents worth of printing. Add $.32 for a postage stamp. Now your total promotional cost is $.50 + $.10 + $.32 = $.92 for each lead that you generate. Your total cost so far is $.92 x 200 leads = $184. If you make about $22 for each order you get, you will have to sell $184/$22 = 8 or about 8 sets of reports to break even. That's 8/200 = 4.0% closure rate. That can be done. Most mailorder dealers will shoot for 8 to 15% closure rate. If you get 8%, you will have more than double your money! And don't forget the repeat business! When you sell the MLM MACHINE package, you are automatically advertising your other services. In that regard, you may choose to include more circulars or details on your other offers. A personal letter of thanks will go along way in generating repeat business! 2. USE CLASSIFIED ADS TO SELL DIRECTLY! If you have a product or service that sells for less than $4 or $5, you can sell this directly by using a classified ad. The higher the price, the fewer orders that you can generally expect to get. A $2 price tag has proven over the years to be generally the best. Therefore, you can advertise any of the reprintable reports and sell them directly for $2! As with all mailorder offerings, you will want to test and retest to see what works best for you. The "Flagship" offering in the MLM MACHINE set of reports is the report, "How To Make Money With Postcards...65 Easy Postage FREE Moneymaking Methods Revealed!" Making money by mailing out postcards and circulating mini-flyers are easy and anyone can immediately see that they can do it in their spare time. Did you ever see ads that offer big money for stuffing envelopes? They must pull a lot of leads since there are several companies advertising it. And they have been doing it for years. People like things that are easy and simple to do. That's why the postcard offering is good. It also makes good business sense. The postcard report and Wealth Builder's Program reports explain the program and basics of MLM. Include a copy of the MLM MACHINE circular in the order and you have an excellent chance to sell the MLM MACHINE reports at $25.00. To use this method, just place an ad like this in your selected magazine(s), How To Make Money With Postcards 65 Postage FREE ways Revealed! $2.00; Your Name, Address. If you use classified ads, you can use the wording we have suggested, or you can write your own. You can buy many books on the subject. In fact, you can buy many at discount prices through our #2 recommended MLM program. See our report #10. 3. SELL DIRECTLY THROUGH 1" SPACE ADVERTISING There are 100's of small mailorder type publications that you can get your ad inserted for $10 or less. Many will run your ad for $1 or $2! This is an exciting way to start since you can promote any of the reports contained in the MLM MACHINE. Also, you will get proofing copies of all the publications that will show you what offers the other mailorder dealers are promoting. You can then write to the other 100's of people that advertise and offer your reports. If you like, just send them a postcard! If you have used the classified approach described above, and you have found magazines that are really working well for you, now is the time to consider a 11" space ad! These magazines circulate to 100,000's of people'! Just think how many orders you might get! 4. USE THE POSTCARD OR MINI-FLYER AS SPACE ADVERTISING The postcard copy is designed so it also can be used for space advertising. That is, it can be used for a space ad that is 3"x 2" columns. As you will see in the small mailorder magazines, there are 100's of 1" ads, so your large postcard ad will stand out. Everyone getting the publication will see your ad. 5. USE FULL PAGE ADVERTISING If you can afford it, the circular on the MLM MACHINE can be used as a full page advertisement. I recommend using the mailorder type publications for this. Depending on the publication, you can expect to pay $50 to $1,000 per page. But you will instantly get orders for the entire MLM MACHINE PACKAGE. This is the primary method that this program was initially promoted. If you place a full page advertisement, you can be sure that anyone reading the publication WILL see your advertisement. If you spend about $200 on a publication that is circulated to about 10,000 people, our cost per person is only 2 cents! Can you think of any quicker more cost effective way to get your message out to thousands of people? 6. USE PRINT & MAIL SERVICES  There are dozens if not 100's of companies that will print and mail your circulars for pennies each! These companies are generally all printers who offer "BIG MAILS." Here is how that works. These companies will advertise offering "BIG MAILS" that are full of offers that sell for $1 or $2. When you send your $2 to them, they will send to you, by bulk mail, various circulars from their customers, adsheets and offers of their own. That way, they make a few bucks for selling the BIG MAIL package, and make money for charging people like you for sending out their circulars. Since you can have 1,000 circulars printed and mailed for only $20 to $50, this is a quick and easy way to get started. If you are interested in using Print & Mail services, you will find a listing of these companies in our report, "Directory Of Mailorder Services and Supplies." 7. USE PERSONAL POSTCARD MAILINGS Mail To Your Warm Inner Circle! This is probably the easiest, fastest and most effective way to sponsor new people. Sit down and make a listing of all the people that you know that you think might be interested in this program. There are estimates that the typical person knows about 800 other people! We all have a few personal friends and associates that might be interested in this program. Write a little personal note on the front side of the postcard that says something like this, "John, I thought you might be interested in this. It's a great program!." Your name. You are NOT imposing on your friends when you do this. You are simply inviting them to respond back to you if they are interested. A personal mailing like this will out pull anything else that you can do. There is just nothing like getting a personal note from a friend! If he is interested, he can order the report or call you and talk to you about it. After all, if you can earn serious money in this prograam, wouldn't you expect your friends to let you know about this kind of opportunity? I bet you would! This technique works! 8. CIRCULATE POSTCARDS & MINI-FLYERS LOCALLY POSTAGE FREE! Now this has got to be one of the quickest most cost effective ways to get started. If you don't agree, read and study our report, "How To Make Money With Postcards...65 Easy Postage FREE Moneymaking Methods Revealed!" If you like, you can even make "mini" circulars of the postcards to keep your costs down even lower.  MAKE MONEY FOR ADVERTISING YOUR FREE REPORT!http://www.special-report-network.net/specialreports.cgi/MM24341  123Money!PLACE A FREE AD! http://www.websitings.com/classads/sites/123money.htm |
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