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Razzle, dazzle, sparkle, and shine. Isn't this how we think all those stars get to the Oscars in the first place?
However, it's less glitter, and more planning that creates the reality. First comes the dream, then the work,
then usually a host of disappointments to test the resolve, then a series of small successes, and
then....publicity. It is a fairly predictable road, but often as business people we forget to plan our own
personal Oscar's night.
We also miss the key ingredient - publicity. Marketing is what gets you in front of your target market to make
the sale. Publicity is the spotlight that shines on you and solidifies you with mass appeal as the popular
expert in your field. You drive marketing to your buyers. Publicity drives the masses of buyers to you.
When your focus has been marketing it's a little tricky to change your paradigm to publicity. However, the
important difference between marketing and publicity is your target audience. You are no longer pitching to
buyers of your product or service, now your audience is the media. This means editors and producers.
These important people are looking for one thing, the story. A unique story. Something inspirational,
motivational, newsworthy, or educational. Period. Nothing else will do.
In order to be successful in the media you have to think like a publicist and find your unique story. If you
don't have a story, it's time to create one. What is unique about you or your business? Sometimes it's an
attitude. Like the employer that regularly asked her employees what they didn't like about their jobs and
then proceeded to shift responsibilities. It may be an event, like a charitable event that raises money for
starving children but serves beans and rice at the gala event to demonstrate how it feels to be poor. It may
be your wit, your way of thinking, what you care most about, or how you integrate your values into your
business. Only, you can find it, but trust me, it's there.
Begin to explore your own unique angles and media curves by keeping notes on your thoughts and
attitudes. Scribble, color, or paint it out - it really doesn't matter as long as you begin to devote time to
exploring your "story". Not your ad, not your price, not your product, but your story.
Once you've angled into your own unique media offerings, find the appropriate avenues to make your pitch.
Take care though, the media should always be treated with good will and respect. Do not, go
for the hard sell. This is not the time. If you must, save the hard sell for marketing, or better yet, chuck it all
together.
Be a star with the mind of a publicist.
See you at the Oscars!
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"Veinte Ceros" Spanish For Twenty Zeros
"First Decade" The Title "Twenty Zeros" Consider "Double Meanings" In The English Language
From Gossip Columnist In LA
Dear Randy,
I tried getting into your document but could only get to
first page, none of the highlighted subjects could be
opened. Why don't you just briefly explain it to me.
Thanks,
Anita T.
LA.Com
Double Meanings In The English Language Answer The Riddle For Easy Title Of Our First Decade. Think Not (Numbers) Of 20 Zeros Rather, Twenty Zeros As A New Name
Eighteen Examples of Double Meanings In The English Language At Name Decade Twenty Zeros
To My 21st Century Viewers "A Millennium Word" From Randy
Frushour
The campaign is underway to publicize a NAMEDecade now our Twenty Zeros & its "first complete" report about the First Decade
titled "Frushour Twenty Zeros Report". As a lead internet entrepreneur presently
constructing a 10 year web Point-CounterPoint & Topline
Headlines incorporated structure keyword organization. Frushour 21st Century Publishing will also report the business and play of all major sports, Nasas Genesis Mission "launched sunward" from our SunwardHost Networks. I host online beginning 2003AD running a full commentary. Sunward Host will also monitor the U.S. 7 year federal program of community alliance on Accountabiblity in most states now & Much More. We will be inbox for you who would also like our hard print Weekly Magazine of features loaded with added incomes, offerings and including projects which we are coordinating globally such as our "Children College Fund America, InteRealEstates Outplace Cafe with the launch inauguration scheduled in 2002AD and "Worlds Leading Millennium Countdown" now well into post launch for resellers, writers & publishers at my Beatles Network US Indian Network and Pervasive Knowledge Network.
Until now
without any community assistance on this project of our "Twenty Zeros" and
also without any awareness proir to my pre-annoucement online dated July 25,
2000 at my website, about the question of "what to name the decade", facing scholars now awkwardly booking the
new decade ahead by name, I was in gear titling a website the Twenty Zeros for a number of companion sites for the zeros which are described at the beginning of this page report. The title will come clearer with use experts
say. Selecting a good name or title is research edit and production assigned priority and directed as my networks top story until Twenty Zeros is accepted
for and by officials, as nearly final in a least repect, as the forum is which brings us to it and the effort and time involved. Only a month or so ago when this realization
came to me about my title I thought with "Twenty Zeros" and because
none other name was in use that I would instantly become a media pitchman.
My account from the beginning can be viewed at Twenty Zeros. I
should say on this topic that "there are 3 areas for us to
resolve for the millennium viewers." First the notion of easy numbers
like zero, one or two, is now posing a problem and is stressing us out
somewhat naturally so because counting begins with one which includes
"the numeral symbol of zero" (only two items so far) and together because we
bog on the lack of a name with an alpha-numeric vernacular, for such increments here
(such as a decades name) we somehow don't take importantly the
intellectual need we have to implement. Counting when
counting is, as such a tabulating of amounts of time as per say, from one
date to another or to the next date from ordinal code is just remotely connected to the matter here then, as "Counting and Names are
clearly unrelated" together rationally speaking. Third and for possibly
a new beginning to solving the riddle presently bogging us, take the
words widely included by authorities and pollsters and put the
two together for a simple name and term like "Twenty Zeros". But for
those who must associate numbers still with names I offer you this but only for entertainment;
there ARE EXACTLY 20 zeros in our first decade which is the last connection I personally made with the title and only still see this account as coincidental. Count them yourself. Lastly, "Twenty Hundreds" which also were nominated is lexicographically correct as the title for our Twenty-First Century and not this first or any decade. More confusion which had to be sorted out was a poll finalist "the
Tens" which were nominated as a name for this decade
which off this list it must go now as it should and WILL undoubtedly be called (Twenty "Tens" or Teens) so in
the next decade during years of 2011AD through 2020AD. Count 10 numbers from smybolic zero as 1 is 1, to get to 10 and then
count 10 more numbers and you'll arive safely to the "Twenties". Come on now, you still don't get it do you? Can you hear some folks in 60 and/or 70 years from now
saying "yeah, this is the decade of the "two thousand seventies".
Honestly can you? Try "Twenty Seventies". Sounds much easier by a
long stretch. I could stake my life on this, that "full run of a complete examination " on
the name campaign of our "Twenty Zeros" will trip on a audible alarm
before your trial is complete. There are too many indicators pointing
there. I might also add to be careful not to write or convey Twenty Zeros as 20
zeros (or 0"s) as the problem still of it being a number and ONLY a
number (and/or vice-versa) gets in the way. It's not yet a number let alone "a name" until it's appointed so by lexicographers or linguists, or Experts such as Britanicca or the IRS. A day will
come when Twenty Zeros
will be the name of a number but that day may
not arive for another thousand years
when society then say's "well
that's easy, we'll make Twenty Zeros AND NOW, "Thirty Zeros" a number as
their names, just why didn't they accomplish it a thousand years ago when they indeed HAD
20 zeros in their decade"? You can see the real problem can't you, as back in the
eleven or twelve hudreds to go along for only ten years with a title
"The Eleven Zeros", Or "The Twelve Zeros and So On but until you
get to Two-Thousand and TwentyAD and try to say "The Twenty Twenties" when it went unused during entrance to the digital age and the millennium beginning, a first
thought is "that isn't even a number except known for and as,
"Two-Thousand Twenty.
So now don't we realize that we are in 20
years from now going to say "Twenty-Twenties" or would we say
"Two-Thousand Twenties" (no way sorry but nope) OR simply say
"Twenty Twenties". Every Decade title has 2 words which are numbers YET ARE JUST WORDS.
It isn't any different for our decade here. Comments, replys and
requests greatly welcome to
Publisher@LA.Com
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