| Brochures & Flyers |
| Your company's brochures and flyers should be eye-catching and provide your customers with information on your products and services. This type of marketing material is a great way to get the word out about your company. |
| Newsletters |
| By publishing a monthly newsletter, you can give your customers valuable information while also keeping your company's name fresh in their minds. |
| Coupons |
| Coupons are a classic way to pull in new customers. Offer a discount, freebie, or additional items or services for the same price to motivate people to do business with you. Virtually any kind of advertising can act as a coupon. Include a coupon on your fliers you distribute around town or in your monthly newsletter. If you offer referral disounts, have it printed on the back of your business cards. |
| Web Page |
A recent article in the Wall Street Journal said that businesses are in a panic to get on the Internet. In this day and age of the computer, many business owners are feeling the pressure to get online so they don't miss out on sales. Even if your products or services are only sold to people in your town, many of these people will be looking online first to find out who out there can give them the best value for their hard earned dollar.
Your web page should list the products and services you provide and give the potential customer an easy way to contact you for more information. Make sure the design of your pages are not too cluttered, they should be easy to read. |
