Introduction
RESEARCH ARTICLE
Editorial Policy
RESEARCH on eCOMMERCE ARTICLE
Corporate Values
 Corporate Missions
Perceptions of Missions
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| A COLLECTION OF MANAGEMENT AND MARKETING ARTICLES |
EFFECTIVE MANAGERIAL RESPONSES MAKE A DIFFERENCE Executive Summary
B. J. Dooley, Fred N. Landry, and Arthur L. Schroeder
Managers need to use electronic commerce in their organizations in efforts to reduce costs and to expand market share. Firms using it have grown to a major niche' in the market and represent the most important segment of economic growth in US Gross Domestic Product over the last year. Internet commerce represents a rapidly growing and significant marketing opportunity too large to ignore. |
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