| READER'S DIGEST NATIONAL SWEEPSTAKES... Here's what they send you to make you think you've won something: $1,000,000.00 award documents Instant Win Draw Confirmation $140,000.00 priza bonanza - all sent in a 'specially marked TAMPER PROOF envelope... Enclosed in the same envelope is a sticker from the CASH ISSUE BUREAU a "restricted use document for qualified finalists only" (well, I guess anyone is qualified to buy something from them, which is really what they want, isn't it?) They have more stickers enclosed, too, to really make you think you're a big winner: pictures of a car, a cruise ship, plenty of cash, etc. The "Winner's Confirmation Card" is a piece of work in itself. It looks almost like a cheque, but of course isn't,. They put YOUR NAME on it to make it seem you're important and a winner,,, and in capital letters, C O N F I D E N T I A L Plus, three silver and gold areas to scratch and see if the numbers on the two tin CAR KEYs they've sent you match what you've uncovered by scratching. (And, of course, one of them will!) They've printed in red ink AUTHORIZED on another letter from the "administrator, cash bureau" - but what I really like is the way they say on one of two returnable envelopes included: "send no money now" That's neat. Maybe the law makes them do that. Hurray for the law. But wait, that's not enough: A few days later, they'll send another envelope stating they';re holding $20,000.00 "in Canadian funds in a special account that may be rightfully yours." Well, I don't know what to think about all of this. Couldn't they just send ordinary advertisements around instead of going to all that expense? I'm not going to win anything, but they're trying to lead me to believe I will (or have already). There are a lot of gullible people around who will think they're lucky winners. They'll go through all the above-mentioned stuff, and send in a subscription or whatever it is they're supposed to purchase. And, will they then get to buy a dream house, or drive a new car or take a trip around the whirled or have loads of cash money to spend on whatever they like? Hey, your guess is as good as mine. I just think if Reader's Digest is as hard up as all that for readers, they should get out of the publishing business, and go do something else. So, the good idea for today is: recycle all your OTHER junque mail back to READERS DIGEST - see how they like it. And hope, I guess, just hope the public isn't as stupid as whoever sets these advertising campaigns up THINKS we are. ======================================== Oh and by the way... just because NOVEMBER 26 (BUY NOTHING DAY) has passed, you should still check out ADBUSTERS site at: http://adbusters.org/spoofads/ AND THIS IS A GOOD IDEA, TOO - try the resources available at NERD WORLD: 
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