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| Tips on getting your site ranked with search engines! To get your website listed in search engines, you need to design with them in mind. Here are some guidelines that apply to most engines and directories. DOMAIN NAME. Free domains (like geocities.com/widgetking) and secondary domains, (like earthlink.net/widgetking) suffer from Rodney Dangerfield syndrome. They don't get any respect. For a variety of reasons, some technical, some dogmatic, search engines really are snobbish. So register your own domain name, i.e. widgetking.com. Make it simple to type, easy to remember, and descriptive of your enterprise. TAGS AND TITLES. Every page, starting with your homepage, should include a brief title descriptive of the content. Engines vary, but most use the first 60-70 characters; some use up to 115. Longer titles may be ignored. Include META description (125-150 characters) and content (1000 characters maximum) tags on each page. They help engines index your site. If the tags are too long or missing, indexing and summary listings will be unpredictable. For more on META tags, see How to Use HTML Meta Tags on Danny Sullivan's Search Engine Watch site. FLASH AND FRAMES. It's not that sexy equates with bad, but search engines just don't know how to deal with frames and Macromedia Flash, two techniques that enhance appearance and navigation. If you must use Flash and frames, you should also build alternative pages which don't. TEXT AND IMAGES. Search engines give more weight to larger type sizes (but not to bold-face, italics, or capitals), so design with descriptive headlines and captions. But engines can't "see" graphics, so make sure your text tells your story. Use the alt (alternative) image attribute to describe graphics; some engines index alt copy. CONTENT IS KING. Sorry Marshall, the media is not the message. It's all about information, preferably in pyramid style with some repetition. Search engines give more weight to terms at the top of a page and to those repeated a reasonable number of times (three or four, not more). And they love fresh content. So be prepared to change your site on a regular basis. SKIP THE DIRTY TRICKS. Search engines aren't smart, but they've been around the web a few times. Multiple submissions will get you blackballed or relegated to result page 33,442. Ditto for redirection and gateway pages (two tricks used to list one page and take visitors to another). If your site uses ASP (active server pages) or other dynamic content for legitimate purposes, make sure you also provide static pages that search engines can read and index. In short, good rankings in the search engines result from good website design. Keep it clean, simple and informative and play it straight. Learn to promote your site FREE Click here. Submit your site FREE! FREE and Paid Submissions.
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