EVERY organization today, affected by constant changes in the environment, is confronted with communication problems in achieving its corporate and marketing objectives.
As organizations grow and expand, the need for effective communication in dealing with clients/consumers, the community, stockholders, employees, government and special interest groups like environmentalists whose attitudes affect the success of these enterprises becomes more acute.
Effective communication anticipates and interprets such attitudes and disseminates messages clearly, forcefully and interestingly through appropriate media that reach intended audiences.
Finally, effective communication establishes a feedback system that results in optimum understanding between an organization and its stakeholders. |