| PUBLIC RELATIONS |
PUBLIC / MEDIA AFFAIRS |
SPECIALIZED PR:
* Corporate affairs
* Institutional PR
(for service & non-profit groups)
* Financial relations
* Community relations
* Issues management
EDITORIAL SERVICES:
* Speeches
* Messages
* Position papers
* Feature articles
* News / Photo releases
* Scripts for A/V presentations
* Direct mail messages
* Newspaper supplements
SPECIAL EDITORIAL PR:
* Annual reports
* Marketing folio
* Brochures, leaflets & flyers
* Bulletins & newsletters
* Financial & trade journals
* Economic briefs
* Souvenir programs
* Corporate/trade directories |
MASS MEDIA MANAGEMENT:
* Publicity campaign
* Media relations
* Formal press conference
* Media tour
* Interaction with editors, reporters
ADVOCACY:
* Consciousness-building
* Issues management
* Lobbying
* Paradigm-shift development
SPECIAL EVENTS:
* Inaugurations
* Product / business launch
* Social functions
* Special celebrations
* Testimonial dinners
* Conventions
* Special gatherings
* Trade & cultural fairs
* Sports events
* Seminars & workshops |
| ADVERTISING and PROMOTIONS |
MARKETING SERVICES |
AD/PROMO MANAGEMENT:
* Conceptualization, production & placement of multi-media campaign
* Monitoring & preemptive campaigns vs. competitors
* Planning and execution of sales promotion programs
SPECIAL PROJECTS:
* Concerts
* Shows
* TV / Radio promotions
* Parade & motorcades
AUDIO-VISUAL AIDS:
* Documentary films
* Video presentations
* Slide presentations
* Power Point presentations
* Graphic materials |
PRODUCT PROMOTIONS:
* Merchandizing
* Manpower handling
* In-store/external sales promo
* Sales blitzes
* Distribution
* Direct selling
* Sampling
* Other awareness-trial-retrial schemes
ALLIED SERVICES:
* Market study
* Pricing & distribution surveys
* Warehousing of products for promotional campaigns needing manpower |