Media Coaching guides clients through all aspects of media relations; writing media, event and news releases, maintaining media contact lists; interview preparation; on-air and on-camera performances; developing effective advertising messages; eliminating advertising and media planning misconceptions; planning media buys and; writing for broadcast and print mediums to inform, persuade and sell.

Of all the requirements of running a business, advertising and media planning seem to be the constant "hard part." The more difficult we find a particular chore, the longer we procrastinate doing it, resulting in costly rush-jobs or in-effective last-ditch efforts. Media coaching saves advertisers time, money and headaches by taking care of the duties few business owners are familiar with and most are intimidated by. Coaching eliminates the stress, the misconceptions and the terrible waste of money that advertisers are so, inconceivably comfortable with in this area.

Media Coaching, for advertising, provides information about demographics; psychology's of buyers; visual, auditory and kinesthetic learners; the magic words and tragic words of advertising; concept vs. image; reach; frequency; consistent messaging; emotional separation; and effective content.

Knowledge about advertising and media ends the constant over-writing in ads, hit and miss attempts, useless sporadic campaigns, and repeated worthless information. Coaching also eliminates the curse of the clients who are determined to ruin any hope of advertising success by writing their own ads or scripts, or worse still, voicing or appearing in their own commercials.

In the area of media relations, few are aware of 'how to begin'. Media contact lists and updates are the first topics of Coaching in this area. Interview preparation and guiding interviews are relatively new concepts for the non-media savvy. Coaching offers methods of highly exactly the information that clients want to have exposed; proper breathing practices to appear relaxed; speaking in sound bites to guarantee coverage; and developing strong and lasting media relationships.

Through Media Coaching, a brand new company scored more than $2,600 in free publicity; features on two TV newscasts; a television community listing; and coverage and an interview on two radio stations - within its first 11 weeks! Few realize that writing for print and writing for broadcast purposes require entirely different formats. Even fewer will admit that they may not be the best writers around, they think success will find them if they simply put some thoughts 'out there' and hope for the best. Media Coaching, for effective messages, helps clients get from here: "Considering the potential value of the sale you're hoping to make and the future prospects with that company, what is a good investment of your time or, what is a reasonable investment of your time" to here: "To determine a reasonable time investment on your part, consider the potential value of the sale, both present and future."

Sessions provide clients with insider information about the advertising industry, which then provides the success of their marketing and advertising efforts. No one wants to waste a hard earned budget on ineffective messages, incorrect mediums, poor timing or a lack of multiple benefit techniques. A little coaching goes a long way toward making marketing dollars work as hard for your money as you do.

Traci Madison is the president of Unicorn Promotions, specializing in Media coaching, Voice Talent and Special Event Management. Please direct inquiries to (403) 286-6842 or Mail: unicornpromos@ureach.com.