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 The Pdma Handbook of New Product Development Click here to buy this The publisher, John Wiley & Sons Product development professionals at the cutting edge of knowledge in their respective areas of new product expertise present a complete picture of the information needed for effective product development. Describes all...  High Tech Product LaunchClick here to buy this Karen See, Abovo Marketing Group, Atlanta, GA What a great book! Our firm specializes in launching and relaunching technology companies and I am buying several copies to use as tutorials for our new employees. Thanks for writing the first book that I ever found that's..  Portfolio Management for New ProductsClick here to buy this The definitive guide on how to manage your company's product portfolio for maximum long-term growth-fully updated and expanded  New Product Success Stories: Lessons from Leading Innovators Click here to buy this Takes readers behind the scenes of 24 of the biggest new product success stories of the past few years, including Snapple, Cellular One, MTV and MCI Friends and Family. Each story offers managers and professionals valuable...  Managing New Products: Using the MAP System to Accelerate Growth (Third Edition)Click here to buy this Al Ries, Chairman, Ries & Ries and author of The 22 Immutable Laws of Marketing "Forget line extensions. The future belongs to companies that innovate with truly new products. Thomas Kuczmarski's innovative management system will show you the way."  Complete Idiot' s Guide to New Product DevelopmentClick here to buy this Everyone has had dreams of inventing a new product or service that would make them loads of money. This one-of-a-kind book shows them how. From the first stages of the creative process through the production and marketing...  Winning at New Products : Accelerating the Process from Idea to LaunchClick here to buy this The landmark book that defines successful product development-revised, updated, and expanded for the next generation of product leaders.  Managing New Product and Process Development : Text and Cases Click here to buy this Don't be turned away by the pub date--this is still the best book out there on the topic of new product development. The development framework that informs the structure of the book and their prescriptions is insightful and... |
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